Mobile-Based Pottery Ordering Application UI/UX Design for Banyumulek Village Handicraft Using Design Thinking Method

Abstract

Banyumulek Village, known as a center for traditional pottery crafts in West
Nusa Tenggara, faces challenges in digital product marketing. This study aims to design
a mobile-based pottery ordering application using a UI/UX approach through the Design
Thinking method. The Design Thinking methodology is applied through stages including
empathize, define, ideate, prototype, and testing, involving end users directly in the design
process. Data were collected through observations, interviews, and questionnaires with
artisans and potential consumers. The result is a prototype application featuring a digital
catalog, online payment methods, order tracking, and an intuitive and responsive user in-
terface. Evaluation was conducted through usability testing and UX questionnaires, with
success rate reaching 97.12% based on cognitive walkthrough analysis. The Post-Study
System Usability Questionnaire (PSSUQ) results showed SysUse score of 1.55, InfoQual
of 1.43, InterQual of 1.59, and Overall of 1.58, all within the ”very good” category. This
research contributes to the development of locally-based digital solutions for empowering
the creative economy in rural communities